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PRIVACY POLICY

Discount Locksmith of Tucson

Effective Date: October 27, 2025

Last Updated: October 27, 2025

TABLE OF CONTENTS

  1. Introduction
  2. Information We Collect
  3. How We Collect Information
  4. How We Use Your Information
  5. Automated and AI-Assisted Services
  6. Information Sharing and Disclosure
  7. SMS/Text Messaging Program
  8. Phone Call Recording and Monitoring
  9. Cookies and Tracking Technologies
  10. Online Advertising and Remarketing
  11. Data Security
  12. Data Retention
  13. Your Privacy Rights
  14. Children’s Privacy
  15. Third-Party Links and Services
  16. California Privacy Rights (CCPA/CPRA)
  17. Other State Privacy Rights
  18. International Users
  19. Changes to This Privacy Policy
  20. Contact Us

1. INTRODUCTION

Welcome to Discount Locksmith of Tucson (“we,” “us,” “our,” or the “Company”). We are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, share, and protect your information when you:

  • Visit our website at https://discount-locksmith-tucson.com
  • Use our mobile locksmith services
  • Contact us by phone, email, text message, or through our website
  • Interact with our advertising and marketing
  • Submit forms or request services through our website

By using our services or website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our services or website.

Business Information:

2. INFORMATION WE COLLECT

We collect several types of information from and about users of our website and services, including:

2.1 Personal Information

Personal information is any information that can identify you as an individual. We collect the following types of personal information:

  • Contact Information: Name, mailing address, service location address, email address, phone number (mobile and landline)
  • Service Information: Details about the locksmith services you request, property type (residential/commercial/automotive), lock and key information, emergency status
  • Billing and Payment Information: Credit card numbers, debit card numbers, billing address, payment history, transaction details
  • Account Information: Username, password, account preferences (if you create an account)
  • Identification Information: Driver’s license or other ID verification (when required for certain services)
  • Vehicle Information: Make, model, year, VIN (for automotive locksmith services)
  • Property Access Information: Gate codes, parking instructions, access details to provide service
  • Communication Records: Email correspondence, text messages, chat transcripts, call recordings, feedback, and reviews

2.2 Automatically Collected Information

When you visit our website or use our services, we automatically collect certain information:

  • Device Information: IP address, browser type and version, operating system, device type, unique device identifiers
  • Usage Data: Pages visited, time and date of visits, time spent on pages, click-through data, referring website addresses, search terms used to find our website
  • Location Data: Geographic location based on IP address, GPS data (with permission), service location addresses
  • Cookies and Similar Technologies: Data collected through cookies, web beacons, pixel tags, and similar tracking technologies

2.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Advertising Partners: Information from Google Ads, Facebook Ads, and other advertising platforms about your interactions with our ads
  • Analytics Providers: Data from Google Analytics and other analytics services about your website usage
  • Lead Generation Services: Contact information from lead generation platforms and referral sources
  • Social Media Platforms: Information from social media if you interact with our pages or ads
  • Review Platforms: Information from Google Reviews, Yelp, and other review sites
  • Call Tracking Services: Call data from call tracking and analytics platforms
  • Payment Processors: Transaction verification and fraud prevention data
  • Public Records: Property ownership information (when relevant to commercial services)

2.4 Sensitive Personal Information

In certain circumstances, we may collect sensitive personal information, which includes:

  • Precise Geolocation Data: For emergency service dispatch and technician routing
  • Financial Account Information: For payment processing
  • Government Identifications: When required to verify property ownership or authorization

We only collect and use sensitive personal information when necessary to provide our services or as permitted by law. You have the right to limit our use of sensitive personal information as described in the “Your Privacy Rights” section.

3. HOW WE COLLECT INFORMATION

We collect information through various methods:

3.1 Direct Collection

  • Website Forms: Service request forms, contact forms, quote request forms, appointment booking forms, newsletter signup forms
  • Phone Calls: Information you provide during phone conversations with our staff (calls may be recorded)
  • Text Messages: Information exchanged via SMS/text messaging
  • Email: Information in email correspondence
  • In-Person: Information provided when our technicians provide on-site service
  • Social Media: Messages and interactions on our social media pages

3.2 Automatic Collection

  • Cookies and Tracking Technologies: As described in Section 9
  • Website Analytics: Through tools like Google Analytics that track website usage
  • Call Tracking: Phone numbers displayed on our website may be tracked to measure marketing effectiveness
  • Server Logs: Our web servers automatically log technical information about your visit

3.3 Third-Party Collection

  • Advertising Platforms: Information collected when you click on our ads or visit our website after viewing ads
  • Social Media Pixels: Facebook Pixel, LinkedIn Insight Tag, and similar tracking codes
  • Affiliate and Referral Partners: Information from partners who refer customers to us

4. HOW WE USE YOUR INFORMATION

We use the information we collect for various business purposes, including:

4.1 To Provide and Manage Services

  • Schedule and dispatch locksmith technicians to your location
  • Perform the locksmith services you request
  • Communicate with you about your service appointment
  • Provide customer support and respond to your inquiries
  • Process payments and manage billing
  • Verify property ownership or authorization when necessary
  • Send service confirmations, appointment reminders, and technician arrival notifications
  • Follow up after service completion

4.2 To Improve Our Services

  • Analyze how customers use our website and services
  • Understand customer needs and preferences
  • Develop new services and improve existing ones
  • Test and troubleshoot new features
  • Conduct internal research and development
  • Monitor and analyze usage trends and patterns

4.3 For Marketing and Communication

  • Send promotional offers and special discounts
  • Provide information about new services
  • Send newsletters and company updates (with your consent)
  • Request reviews and feedback about our services
  • Conduct customer satisfaction surveys
  • Display targeted advertising on third-party websites and platforms
  • Retarget website visitors with relevant ads
  • Measure the effectiveness of our marketing campaigns

4.4 For Business Operations

  • Maintain and protect the security of our website and services
  • Detect and prevent fraud and unauthorized access
  • Comply with legal obligations and enforce our Terms and Conditions
  • Resolve disputes and troubleshoot problems
  • Respond to law enforcement requests and legal process
  • Protect the rights, property, and safety of our company, customers, and others
  • Facilitate business transfers such as mergers or acquisitions

4.5 For Analytics and Performance

  • Measure website performance and user engagement
  • Track conversion rates and customer acquisition costs
  • Analyze the effectiveness of marketing channels
  • Generate business intelligence and reports
  • Monitor call quality and customer service interactions
  • Train staff and improve service quality

5. AUTOMATED AND AI-ASSISTED SERVICES

Some of our communications and services may be automated or assisted by artificial intelligence (AI) technology. This section explains how we use automation and AI:

5.1 AI-Assisted Phone Services

When you call our business, you may interact with AI-powered systems that help us provide efficient service:

  • AI Call Routing: AI technology may analyze your call to direct you to the appropriate department or technician
  • AI Customer Service: Initial call screening and basic questions may be handled by AI systems
  • AI Appointment Scheduling: AI assistants may help schedule your service appointments
  • Voice Recognition: AI may be used to understand and respond to your requests
  • Call Transcription: AI may transcribe calls for quality assurance and training purposes
  • Sentiment Analysis: AI may analyze call sentiment to identify urgent situations or customer concerns

You always have the option to request a human representative by:

5.2 AI-Assisted Text/SMS Messaging

Text message communications may involve AI technology:

  • Automated Appointment Reminders: AI generates appointment confirmations and reminders
  • AI Response Systems: AI may provide initial responses to text message inquiries
  • Smart Scheduling: AI assists with scheduling and rescheduling via text
  • Status Updates: AI sends automated service status updates
  • Follow-up Messages: AI may send post-service follow-ups and review requests

See Section 7 for complete SMS program details.

5.3 AI-Assisted Website Services

Our website may use AI to enhance your experience:

  • Chatbots: AI-powered chat widgets that answer common questions
  • Form Auto-Fill: AI suggestions to help complete service request forms
  • Service Recommendations: AI analysis to suggest appropriate services
  • Price Estimates: AI-assisted pricing tools based on service details

5.4 AI Data Processing and Privacy

How AI uses your data:

  • AI systems process your conversations, messages, and interactions to provide services
  • Data may be analyzed to improve AI performance and accuracy
  • AI-processed data is subject to the same security measures as all other data
  • We do not share your personal conversations with AI service providers for their purposes beyond providing our service
  • Your data is not used to train third-party commercial AI models without your consent

Important AI Disclosures:

  • AI systems are not perfect and may occasionally make errors
  • Critical service details are always verified by human staff
  • You can request human review of any AI-generated decision or recommendation
  • Emergency situations are always escalated to human staff immediately

5.5 Opting Out of AI Services

If you prefer not to interact with AI systems:

  • Request human assistance during phone calls
  • Reply “HUMAN” to text messages to reach a person
  • Email us directly for non-AI communication
  • Specify your preference when booking services

We respect your choice and will accommodate your preference whenever possible.

6. INFORMATION SHARING AND DISCLOSURE

We respect your privacy and do not sell your personal information. We share your information only in the following circumstances:

6.1 We Do NOT Sell Your Personal Information

Discount Locksmith of Tucson does NOT sell, rent, or trade your personal information to third parties for their marketing purposes. This includes:

  • We do NOT sell your phone number
  • We do NOT sell your email address
  • We do NOT sell your contact information
  • We do NOT sell your service history
  • We do NOT sell your SMS consent

6.2 Service Providers and Business Partners

We share information with trusted third-party service providers who help us operate our business:

  • Payment Processors: To process credit card and payment transactions (Stripe, Square, PayPal, etc.)
  • SMS/Text Messaging Platforms: To send appointment reminders and service updates
  • Email Service Providers: To send emails and newsletters (Mailchimp, Constant Contact, etc.)
  • Call Tracking Services: To track and analyze phone calls (CallRail, CallTrackingMetrics, etc.)
  • Customer Relationship Management (CRM): To manage customer information and service history
  • Analytics Providers: Google Analytics and similar services to understand website usage
  • Advertising Platforms: Google Ads, Facebook Ads, Microsoft Advertising to manage our advertising
  • Review Management Platforms: To request and manage customer reviews
  • AI Service Providers: To power AI-assisted phone, chat, and messaging services
  • Cloud Storage Providers: To securely store business data
  • IT Support and Security: To maintain our systems and protect against security threats
  • Scheduling Software: To manage appointments and dispatch technicians

All service providers are bound by contract to:

  • Use your information only to provide services to us
  • Maintain the confidentiality and security of your information
  • Comply with applicable privacy laws
  • Not use your information for their own purposes

6.3 Legal Requirements and Protection

We may disclose your information when required by law or to protect our rights:

  • Legal Compliance: To comply with court orders, subpoenas, or legal processes
  • Law Enforcement: To respond to lawful requests from law enforcement authorities
  • Rights Protection: To enforce our Terms and Conditions and protect our rights
  • Safety: To protect the safety and security of our customers, employees, or others
  • Fraud Prevention: To detect, prevent, or investigate fraud or security issues
  • Emergency Situations: To respond to emergencies threatening life or property

6.4 Business Transfers

If our business is involved in a merger, acquisition, asset sale, or bankruptcy:

  • Your information may be transferred as part of the business transaction
  • We will notify you via email and/or prominent notice on our website
  • The acquiring entity will be required to honor this Privacy Policy
  • You will have the opportunity to opt-out before your information is transferred

6.5 With Your Consent

We may share your information with third parties when you give us explicit consent to do so, such as:

  • Sharing your review on our website or social media
  • Posting your testimonial with your permission
  • Sharing success stories or case studies (with identifying information removed or with consent)

6.6 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you:

  • Industry statistics and trends
  • Service demand patterns
  • General demographic information
  • Marketing performance metrics

7. SMS/TEXT MESSAGING PROGRAM

7.1 SMS Program Overview

By providing your mobile phone number and opting in to receive SMS messages from Discount Locksmith of Tucson, you expressly consent to receive recurring informational, transactional, promotional, and/or marketing text messages from us at the mobile number you provided. You understand that consent is not a condition of purchase.

7.2 What Information We Collect

When you opt in to our SMS program, we collect and store:

  • Mobile Phone Number: Used solely to send you SMS messages you have requested
  • Opt-in Timestamp: Records when you consented to receive messages
  • Message Interaction Data: Including delivery status and opt-out requests
  • User Preferences: Types of messages you’ve selected to receive (if applicable)
  • Conversation Content: If you engage in two-way SMS conversations with us

7.3 SMS Information Sharing

We do NOT share, sell, rent, or trade your mobile phone number or SMS consent with any third parties or affiliates for their marketing purposes.

We may share your phone number only with:

  • SMS Platform Providers: Necessary to deliver messages (e.g., Twilio, EZ Texting)
  • AI Service Providers: To power AI-assisted messaging (subject to strict confidentiality)
  • Telecommunications Carriers: To transmit messages to your device

7.4 Message Frequency and Content

Message frequency varies depending on your interaction with our services. You may receive up to 10 messages per month. Message types include:

  • Appointment confirmations and reminders
  • Scheduling updates and changes
  • Service status updates and technician arrival notifications
  • Requests for additional service information
  • Review and customer feedback requests
  • Special offers and promotional messages
  • Account notifications
  • Responses to your inquiries (which may be AI-assisted)

7.5 Message and Data Rates

Standard message and data rates may apply based on your mobile carrier plan. Please contact your mobile service provider for details. Discount Locksmith of Tucson does not charge for SMS messages, but you are responsible for any fees your carrier may assess.

7.6 How to Opt-Out of SMS

You can opt out of receiving SMS messages at any time:

  • Text STOP: Reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message
  • Confirmation: You will receive one final confirmation message

After opting out, you will no longer receive SMS messages unless you re-opt-in. Please allow up to 24 hours for processing.

7.7 SMS Help and Support

For assistance with our SMS program:

  • Text HELP: Reply HELP to any message
  • Call Us: (520) 994-8773
  • Website: https://discount-locksmith-tucson.com

7.8 Supported Carriers

Our SMS program is available on major carriers including AT&T, T-Mobile, Verizon Wireless, Sprint, Boost Mobile, Cricket Wireless, MetroPCS, U.S. Cellular, Virgin Mobile, Google Voice, and others.

Carriers are not liable for delayed or undelivered messages.

8. PHONE CALL RECORDING AND MONITORING

8.1 Call Recording Notice

Calls to and from Discount Locksmith of Tucson may be recorded or monitored for quality assurance, training, dispute resolution, and legal compliance purposes.

By calling our phone number or having us call you, you consent to the recording and monitoring of your call. If you do not consent to recording, please inform our representative at the beginning of the call, and we will accommodate your request where possible.

8.2 Why We Record Calls

We record phone calls for the following purposes:

  • Quality Assurance: To ensure our staff provides excellent customer service
  • Training: To train new employees and improve existing staff performance
  • Dispute Resolution: To resolve any disagreements about service details or pricing
  • Legal Compliance: To maintain records required by law or for legal proceedings
  • Security: To protect against fraud and unauthorized transactions
  • Service Verification: To confirm service requests and details
  • AI Training: To improve AI-assisted phone services (recordings are anonymized)
  • Performance Monitoring: To evaluate call handling and response times

8.3 AI-Assisted Call Recording

Some call recording and analysis may be performed by or with the assistance of AI technology:

  • AI may transcribe call recordings into text
  • AI may analyze calls for quality assurance purposes
  • AI may identify keywords or topics for training purposes
  • AI may flag calls requiring management review
  • Human oversight is maintained for all AI-processed call data

8.4 Call Recording Storage and Security

  • Call recordings are stored on secure servers with encryption
  • Access to recordings is limited to authorized personnel only
  • Recordings are retained according to our Data Retention Policy (Section 12)
  • Recordings are permanently deleted after the retention period
  • Security measures protect recordings from unauthorized access

8.5 State-Specific Call Recording Notice

Arizona Law: Arizona requires consent from at least one party to record a phone call (one-party consent state). By using our services, you consent to call recording.

Calls from Other States: If you are calling from a state with different call recording laws, we comply with the most restrictive applicable law. Some states require all parties to consent to recording (two-party consent states including California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, Pennsylvania, and Washington).

Notice Provided: We provide notice of call recording through:

  • Recorded message at the beginning of calls (when technically feasible)
  • This Privacy Policy disclosure
  • Verbal notice from our staff (when requested)

8.6 Your Call Recording Rights

You have the right to:

  • Request a copy: Ask for a copy of your recorded call (subject to verification)
  • Request deletion: Request deletion of your call recording (subject to legal retention requirements)
  • Opt-out: Request not to be recorded (we will accommodate where possible, though this may limit our ability to provide certain services)

To exercise these rights, contact us at (520) 994-8773 or [email protected]

8.7 Call Tracking and Analytics

We use call tracking technology to:

  • Measure the effectiveness of our marketing campaigns
  • Track which advertising sources generate phone calls
  • Analyze call volume and peak times
  • Improve customer service and response times

Call tracking numbers may change the phone number displayed on our website dynamically. All call tracking data is subject to this Privacy Policy.

9. COOKIES AND TRACKING TECHNOLOGIES

9.1 What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us recognize your device and remember your preferences.

9.2 Types of Cookies We Use

Essential Cookies (Required)

  • Enable core website functionality
  • Remember your session as you navigate
  • Support security features
  • Cannot be disabled without affecting website operation

Analytics Cookies

  • Help us understand how visitors use our website
  • Provide statistics on website traffic and user behavior
  • Identify popular pages and content
  • Examples: Google Analytics

Advertising Cookies

  • Allow us to show you relevant ads on other websites
  • Track the effectiveness of our advertising campaigns
  • Remember that you visited our website
  • Examples: Google Ads, Facebook Pixel

Functional Cookies

  • Remember your preferences and settings
  • Personalize content based on your location
  • Enable enhanced features like live chat

Social Media Cookies

  • Allow you to share content on social media
  • Track social media engagement
  • Examples: Facebook, LinkedIn, Twitter

9.3 Similar Tracking Technologies

We also use:

  • Web Beacons (Pixel Tags): Small transparent images that help track website usage
  • JavaScript: Code that collects information about how you interact with our website
  • Local Storage: Browser storage that remembers information about your visit
  • Server Logs: Automatic records of your visits and requests

9.4 Third-Party Cookies

Third-party services on our website may set their own cookies:

  • Google Analytics: Tracks website usage and performance
  • Google Ads: Delivers targeted advertising
  • Facebook Pixel: Measures ad performance and enables retargeting
  • Microsoft Clarity: Provides session replay and heatmap analytics
  • LinkedIn Insight Tag: Tracks professional audience engagement

We do not control these third-party cookies. Please review their privacy policies:

9.5 Managing Cookies

Browser Controls:
You can control cookies through your browser settings:

  • Block all cookies
  • Delete existing cookies
  • Allow cookies only from specific websites
  • Receive notifications when cookies are set

Note: Disabling essential cookies may impair website functionality.

Opt-Out Tools:

Do Not Track Signals:
Some browsers transmit “Do Not Track” signals. Our website currently does not respond to Do Not Track signals, though you can use the opt-out tools above.

Cookie Preferences:
You can manage your cookie preferences through your web browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block cookies from specific websites
  • Block all third-party cookies
  • Receive notifications before cookies are stored

For instructions on managing cookies in your specific browser, visit:

  • Chrome: chrome://settings/cookies
  • Firefox: about:preferences#privacy
  • Safari: Preferences > Privacy
  • Edge: edge://settings/privacy

Note: Blocking cookies may affect your ability to use certain features of our website.

10. ONLINE ADVERTISING AND REMARKETING

10.1 How We Advertise Online

We advertise our locksmith services across the internet through:

  • Search Engine Advertising: Google Ads, Microsoft Advertising (Bing Ads)
  • Social Media Advertising: Facebook/Instagram Ads, LinkedIn Ads
  • Display Advertising: Banner ads on websites and apps
  • Video Advertising: YouTube ads
  • Local Service Ads: Google Local Services Ads, Nextdoor

10.2 Remarketing and Retargeting

We use remarketing (also called retargeting) to show you relevant ads after you visit our website.

How remarketing works:

  1. You visit our website
  2. A cookie or pixel is placed on your device
  3. Later, when you visit other websites or social media, you may see our ads
  4. These ads remind you of our services or encourage you to complete a request

Remarketing helps us:

  • Stay top-of-mind with potential customers
  • Show relevant ads based on pages you viewed
  • Reduce advertising costs by targeting interested users
  • Encourage you to return and book services

10.3 Types of Online Advertising Data

We collect and use the following data for advertising:

  • Website Visit Data: Pages visited, time on site, content viewed
  • Ad Interaction Data: Which ads you clicked, ad engagement
  • Device and Browser Data: Device type, browser, operating system
  • Location Data: Geographic location (city/state level)
  • Demographic Data: Age range, gender, interests (from ad platforms)
  • Conversion Data: Whether you requested a quote or called us

10.4 Interest-Based Advertising

We participate in interest-based advertising (also called behavioral advertising), where ads are selected based on your inferred interests from your online behavior.

How to opt-out of interest-based advertising:

Note: Opting out means you’ll still see ads, but they won’t be targeted to your interests.

10.5 Advertising Partners

Our advertising partners include:

  • Google Ads / Google Display Network
  • Facebook / Instagram Ads
  • Microsoft Advertising (Bing)
  • LinkedIn Marketing Solutions
  • Local directory services (Yelp, Angie’s List, etc.)

These partners may collect information about your online activities across different websites to provide targeted advertising.

10.6 Conversion Tracking

We use conversion tracking to measure advertising effectiveness:

  • Call Tracking: Dynamic phone numbers track which ads generate calls
  • Form Tracking: Tracks which ads lead to service requests
  • Pixel Tracking: Measures website actions after clicking ads
  • Google Analytics: Tracks the customer journey from ad to conversion

10.7 Advertising Data Sharing

We share limited data with advertising platforms:

  • Customer Lists: We may upload hashed email addresses or phone numbers to create “Custom Audiences” on Facebook or “Customer Match” on Google (you can opt-out by contacting us)
  • Website Events: We share when users take actions (form submissions, calls) so platforms can optimize ad delivery
  • Conversion Data: We report conversions back to ad platforms (in aggregate form)

We do NOT share:

  • Detailed personal information with ad platforms
  • Your full service history with advertisers
  • Sensitive information like payment details

11. DATA SECURITY

11.1 Our Commitment to Security

We take the security of your personal information seriously and implement reasonable technical, administrative, and physical safeguards to protect it from unauthorized access, use, disclosure, alteration, or destruction.

11.2 Security Measures

Technical Safeguards:

  • Encryption: SSL/TLS encryption for data transmission over the internet
  • Encrypted Storage: Sensitive data is encrypted when stored
  • Secure Servers: Data stored on secure servers with firewall protection
  • Access Controls: Multi-factor authentication and role-based access
  • Network Security: Firewalls, intrusion detection, and monitoring systems
  • Regular Updates: Software and systems kept up-to-date with security patches

Administrative Safeguards:

  • Employee Training: Staff trained on data privacy and security practices
  • Confidentiality Agreements: Employees sign confidentiality agreements
  • Limited Access: Personal information accessed only by authorized personnel on a need-to-know basis
  • Background Checks: Screening of employees with access to sensitive data
  • Security Policies: Written information security policies and procedures
  • Vendor Management: Third-party vendors required to maintain security standards

Physical Safeguards:

  • Secure Facilities: Physical access controls to facilities storing data
  • Device Security: Company devices protected with passwords and encryption
  • Secure Disposal: Secure destruction of physical records containing personal information

11.3 Payment Security

  • We use PCI DSS compliant payment processors (Stripe, Square, PayPal)
  • We do NOT store full credit card numbers on our servers
  • Payment information is encrypted during transmission
  • Only authorized personnel can access payment data

11.4 Limitations of Security

Important: While we implement reasonable security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

Risks include:

  • Unauthorized access by hackers or cybercriminals
  • Data breaches due to technical failures or human error
  • Interception of data during transmission
  • Social engineering attacks targeting you or our employees

11.5 Your Role in Security

You can help protect your information by:

  • Using strong, unique passwords for any accounts
  • Not sharing your account credentials
  • Being cautious about phishing emails or suspicious requests
  • Keeping your devices and software updated
  • Reporting any suspicious activity to us immediately

11.6 Data Breach Notification

In the event of a data breach that compromises your personal information:

  • We will investigate the breach promptly
  • We will notify affected individuals as required by law
  • We will notify relevant authorities (law enforcement, regulatory agencies)
  • Notification will include the nature of the breach, information affected, and steps we’re taking
  • We will provide guidance on how you can protect yourself

We will make breach notifications:

  • Without unreasonable delay
  • Within timeframes required by applicable law
  • Via email, phone, postal mail, or prominent website notice

11.7 Security Questions

If you have questions about our security practices or believe your information has been compromised, contact us immediately at:

12. DATA RETENTION

12.1 How Long We Keep Your Information

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

12.2 Retention Periods

Active Customer Data:

  • Retained while you are an active customer and for a reasonable period afterward
  • Generally 7 years from last service for tax and legal compliance

Service Records:

  • Service history retained for 7 years for warranty, liability, and tax purposes

Call Recordings:

  • Retained for 1-3 years for quality assurance and dispute resolution
  • May be retained longer if needed for legal proceedings

SMS/Text Messages:

  • Opt-in records retained indefinitely or until you opt-out
  • Message content retained for 1-2 years for service purposes

Email Communications:

  • Email correspondence retained for 3-7 years

Marketing Data:

  • Marketing email lists maintained until you unsubscribe
  • Website analytics data retained according to platform defaults (typically 26-50 months)

Payment Information:

  • Transaction records retained for 7 years for tax and accounting purposes
  • Credit card numbers are not stored (handled by payment processor)

Cookies and Website Data:

  • Cookies expire according to their individual timeframes (from session-only to 2 years)
  • Can be deleted by you at any time through browser settings

12.3 Factors Affecting Retention

Retention periods are determined by:

  • Legal Requirements: Tax laws, consumer protection laws, contract law
  • Statute of Limitations: Periods during which legal claims may be brought
  • Business Needs: Customer service, warranty support, financial reporting
  • Your Requests: You may request deletion (subject to legal requirements)

12.4 Secure Deletion

When we no longer need your information:

  • Data is securely deleted or anonymized
  • Electronic records are permanently erased using secure deletion methods
  • Physical records are shredded or destroyed
  • Backups are maintained according to our backup retention policy and deleted when no longer needed

12.5 Exceptions to Deletion

We may retain your information longer if:

  • Required by law or regulation
  • Needed for legal proceedings or claims
  • Necessary for fraud prevention or security purposes
  • You have requested copies for your records
  • Anonymized or aggregated for statistical purposes

13. YOUR PRIVACY RIGHTS

13.1 General Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

Right to Access:

  • Request a copy of the personal information we have about you
  • Receive information about how we collect, use, and share your data

Right to Correction:

  • Request correction of inaccurate or incomplete personal information

Right to Deletion:

  • Request deletion of your personal information (subject to legal exceptions)

Right to Restrict Processing:

  • Request that we limit how we use your personal information

Right to Data Portability:

  • Receive your personal information in a structured, machine-readable format
  • Request transfer of your information to another service provider (where feasible)

Right to Object:

  • Object to our processing of your personal information for certain purposes
  • Opt-out of marketing communications
  • Opt-out of targeted advertising

Right to Withdraw Consent:

  • Withdraw consent for data processing where consent was the legal basis
  • Opt-out of SMS messaging, email marketing, or call recording (where possible)

Right to Non-Discrimination:

  • Not be discriminated against for exercising your privacy rights

Right to Opt-Out of Sale or Sharing:

  • Opt-out of the “sale” or “sharing” of personal information (as defined by applicable law)

13.2 How to Exercise Your Rights

To exercise any of these rights, contact us:

Phone: (520) 994-8773
Email: [email protected]
Website Contact Form: https://discount-locksmith-tucson.com

What to Include in Your Request:

  • Your full name
  • Phone number and/or email address
  • Specific right(s) you wish to exercise
  • Details about your request
  • Proof of identity (may be required to verify your identity)

13.3 Response Timeframe

We will respond to your request:

  • Within 45 days (may be extended by 45 days with notice)
  • Free of charge for the first request in a 12-month period
  • We may charge a reasonable fee for subsequent requests

13.4 Verification Process

To protect your privacy, we must verify your identity before fulfilling requests:

  • We may ask for additional information to verify your identity
  • You may need to confirm details about your service history
  • We will not fulfill requests if we cannot verify your identity

13.5 Authorized Agents

You may designate an authorized agent to make requests on your behalf:

  • Provide written authorization signed by you
  • Provide proof of the agent’s authority
  • Verify your identity even when using an agent

13.6 Marketing Opt-Out

Email Marketing:

  • Click “unsubscribe” at the bottom of our emails
  • Email us to request removal from our mailing list
  • Allow up to 10 business days for processing

SMS/Text Messaging:

  • Reply STOP to any text message
  • See Section 7 for details

Phone Marketing:

  • Ask to be placed on our internal Do Not Call list
  • We will honor your request immediately

Direct Mail:

  • Contact us to opt-out of postal mailings

13.7 Right to File a Complaint

If you believe we have violated your privacy rights:

  • Contact us first to resolve the issue
  • File a complaint with your state Attorney General
  • File a complaint with the Federal Trade Commission (FTC): https://reportfraud.ftc.gov/
  • For California residents: California Privacy Protection Agency: https://cppa.ca.gov/

14. CHILDREN’S PRIVACY

14.1 Age Restriction

Our services and website are not directed to children under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children under 13.

14.2 Parental Notice

If you are a parent or guardian and believe your child under 13 has provided us with personal information:

  • Contact us immediately at (520) 994-8773 or [email protected]
  • We will promptly delete the information from our records
  • We will not use or share the information

14.3 Age Verification

When we suspect a user may be under 13:

  • We will request age verification
  • We will not process the information until age is verified
  • We will delete information if the user is confirmed to be under 13

14.4 COPPA Compliance

We comply with the Children’s Online Privacy Protection Act (COPPA) by:

  • Not collecting information from children under 13
  • Not allowing children under 13 to register for services
  • Deleting any information inadvertently collected from children

15. THIRD-PARTY LINKS AND SERVICES

15.1 Third-Party Websites

Our website may contain links to third-party websites, including:

  • Social media platforms (Facebook, LinkedIn, etc.)
  • Review sites (Google Reviews, Yelp, etc.)
  • Supplier and manufacturer websites
  • Industry associations
  • Payment processors

Important: This Privacy Policy does not apply to third-party websites. We are not responsible for the privacy practices or content of third-party sites.

We recommend: Review the privacy policy of any third-party website before providing your information.

15.2 Third-Party Services

We use third-party services integrated into our website or operations:

Google Maps: Provides mapping and directions functionality (see Google’s Privacy Policy: https://policies.google.com/privacy)

Social Media Widgets: May collect information about your visit and interactions (subject to social media platforms’ privacy policies)

Review Platforms: When you leave a review, it is subject to the review platform’s terms and privacy policy

Payment Processors: Your payment information is collected and processed by third-party payment processors (Stripe, Square, PayPal) subject to their privacy policies

15.3 Social Media Integration

Our website may include social media features:

  • “Like” or “Share” buttons
  • Social media feeds or widgets
  • Login using social media credentials

These features may:

  • Collect your IP address and page you’re visiting
  • Set cookies to enable proper functionality
  • Be hosted by the social media platform or embedded on our site

Your interactions with these features are governed by the privacy policy of the social media platform.

15.4 Third-Party Analytics

We use third-party analytics services that may collect information about your online activities across websites. These services have their own privacy policies:

16. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

16.1 Scope

This section applies to California residents and provides additional information required by the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

16.2 Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information:

Category Examples Collected
Identifiers Name, email, phone number, IP address YES
California Customer Records Name, address, payment information YES
Protected Classifications Age, gender (if voluntarily provided) YES
Commercial Information Service history, transaction history YES
Internet Activity Website usage, browsing history YES
Geolocation Data Physical location, GPS coordinates YES
Sensory Information Call recordings YES
Professional Information Business name (for commercial services) YES
Inferences Service preferences, customer profile YES

16.3 Sources of Personal Information

We collect personal information from:

  • Directly from you (website forms, phone calls, emails)
  • Automatically from your device (cookies, analytics)
  • Third-party advertising platforms
  • Lead generation services
  • Public records (for commercial services)

16.4 Business Purposes for Collection

We use personal information for:

  • Providing locksmith services
  • Customer service and support
  • Marketing and advertising
  • Website operation and improvement
  • Fraud prevention and security
  • Legal compliance
  • Business operations and analytics

See Section 4 for detailed purposes.

16.5 Information Sharing

We share personal information with:

Service Providers: Payment processors, SMS platforms, CRM systems, analytics providers, advertising platforms, call tracking services, AI service providers

Business Purposes: All categories of personal information may be shared with service providers for business purposes

We Do NOT Sell Personal Information: We do not sell your personal information for monetary consideration.

Sharing for Targeted Advertising: We share information (identifiers, internet activity) with advertising platforms (Google, Facebook) for targeted advertising purposes, which may be considered “sharing” under the CPRA.

16.6 Sensitive Personal Information

We collect the following categories of sensitive personal information:

  • Precise geolocation (for emergency service dispatch)
  • Financial account information (for payment processing)

We use sensitive personal information only:

  • To provide services you requested
  • For purposes permitted under CCPA regulations
  • We do not use or disclose sensitive personal information for purposes other than those permitted without providing a right to limit

16.7 California Consumer Rights

California residents have the following rights:

Right to Know:
Request disclosure of:

  • Categories of personal information collected
  • Categories of sources
  • Business purposes for collection
  • Categories of third parties we share with
  • Specific pieces of personal information collected

Right to Delete:
Request deletion of personal information (subject to exceptions)

Right to Correct:
Request correction of inaccurate personal information

Right to Opt-Out:
Opt-out of “sharing” of personal information for cross-context behavioral advertising

Right to Limit Use of Sensitive Personal Information:
Limit use of sensitive personal information (we only use it for permitted purposes)

Right to Non-Discrimination:
Not be discriminated against for exercising CCPA rights

Right to Data Portability:
Receive personal information in a portable format

16.8 How to Exercise California Rights

Phone: (520) 994-8773
Email: [email protected]

You may also authorize an agent to make requests on your behalf.

16.9 Opt-Out of Sharing/Targeted Advertising

California residents can opt-out of sharing for targeted advertising:

Do Not Sell or Share My Personal Information

To opt-out:

We will honor Global Privacy Control (GPC) signals when technically feasible.

16.10 Response Time and Verification

  • We respond to verifiable requests within 45 days
  • We may extend by 45 days with notice
  • We verify your identity by matching information provided with our records
  • We do not charge fees for requests (except excessive or repetitive requests)

16.11 California Shine the Light Law

California residents may request information about our disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

16.12 Financial Incentive Notice

We do not offer financial incentives for collecting, retaining, or selling personal information.

17. OTHER STATE PRIVACY RIGHTS

17.1 Virginia (VCDPA)

Virginia residents have rights to:

  • Access personal data
  • Correct inaccuracies
  • Delete personal data
  • Obtain a copy of personal data
  • Opt-out of targeted advertising, sale of personal data, or profiling

Contact us to exercise these rights: discount-locksmith-tucson.com

17.2 Colorado (CPA)

Colorado residents have similar rights as Virginia residents, plus the right to opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects.

17.3 Connecticut (CTDPA)

Connecticut residents have rights similar to Virginia and Colorado, including rights to access, correct, delete, data portability, and opt-out.

17.4 Utah (UCPA)

Utah residents have rights to access, delete, obtain a copy, and opt-out of sale and targeted advertising.

17.5 Nevada

Nevada residents may opt-out of the sale of certain covered information. We do not sell covered information as defined by Nevada law. If you are a Nevada resident and wish to submit an opt-out request, email us at [email protected].

17.6 Other States

Additional states have enacted comprehensive privacy laws (Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Montana, Indiana, and others). If you are a resident of these states, you may have similar rights. Contact us for more information.

17.7 Exercising State-Specific Rights

To exercise any state-specific privacy rights:

  • Email: [email protected] (include your state of residence)
  • Phone: (520) 994-8773
  • Appeal: If we deny your request, you have the right to appeal by contacting us

18. INTERNATIONAL USERS

18.1 Geographic Scope

Our services are primarily intended for users in the United States, specifically:

  • Residents of Arizona and surrounding areas
  • Customers within our service area in Tucson, Arizona

18.2 U.S.-Only Services

Our SMS program and phone services are available only to U.S. phone numbers. We do not currently provide services outside the United States.

18.3 International Data Transfers

If you access our website from outside the United States:

  • Your information will be transferred to and processed in the United States
  • The U.S. may not have the same data protection laws as your country
  • By using our services, you consent to the transfer and processing of your information in the U.S.

18.4 GDPR (European Union)

If you are located in the European Economic Area (EEA), UK, or Switzerland:

  • We do not specifically target EU residents
  • If you use our services, your information will be processed in the U.S.
  • You have rights under GDPR including access, rectification, erasure, restriction, data portability, and objection
  • Contact us to exercise GDPR rights: discount-locksmith-tucson.com

Legal Basis for Processing (GDPR):

  • Consent: For marketing communications and certain data processing
  • Contract Performance: To provide services you requested
  • Legitimate Interests: For business operations, fraud prevention, and improvement of services
  • Legal Obligation: To comply with legal requirements

18.5 Other International Privacy Laws

If your country has specific data protection laws (Canada’s PIPEDA, Brazil’s LGPD, etc.):

  • Contact us for information about how we comply
  • We will honor your rights under applicable international privacy laws

19. CHANGES TO THIS PRIVACY POLICY

19.1 Updates

We may update this Privacy Policy from time to time to reflect:

  • Changes in our practices
  • Changes in applicable laws
  • New services or features
  • Feedback from customers or regulators

19.2 Notification of Changes

When we make material changes to this Privacy Policy:

  • We will update the “Last Updated” date at the top
  • We will post the revised policy on our website
  • We may send you an email notification (if you have provided your email)
  • We may send an SMS notification (if required by law)
  • We may display a prominent notice on our website

19.3 Material Changes

Material changes include:

  • Significant changes to how we collect or use personal information
  • Changes to information sharing practices
  • Reduction of your privacy rights
  • Changes to retention periods

19.4 Continued Use

Your continued use of our services after changes become effective constitutes acceptance of the revised Privacy Policy. If you do not agree with changes, please stop using our services and contact us to delete your information (subject to legal retention requirements).

19.5 Review Regularly

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

20. CONTACT US

20.1 Privacy Questions

If you have questions or concerns about this Privacy Policy or our privacy practices:

Discount Locksmith of Tucson

Phone: (520) 994-8773
Email: [email protected]
Website: https://discount-locksmith-tucson.com
Contact Page: https://discount-locksmith-tucson.com/contact/

Address:
Mobile Locksmith Service
Tucson, Arizona

20.2 Response Time

We will respond to your privacy inquiries:

  • Within 10 business days for general questions
  • Within timeframes required by law for privacy rights requests
  • As promptly as possible for urgent matters

20.3 Business Hours

Phone Support: Monday – Saturday, 6:00 AM – 9:30 PM Arizona Time
Emergency Locksmith Services: Available 24/7
Email Response: Within 24-48 hours

REQUIRED SMS DISCLOSURE LANGUAGE

If you consent to receive SMS from Discount Locksmith of Tucson, you agree to receive appointment confirmations, scheduling updates, service notifications, review requests, and promotional offers via SMS from us. Some messages may be automated or AI-assisted. Reply STOP to opt-out; Reply HELP for support; Message & data rates may apply; Messaging frequency may vary. Visit https://discount-locksmith-tucson.com to see our privacy policy and terms and conditions.

ACKNOWLEDGMENT

By using our website, services, or providing us with your personal information, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

Last Updated: October 27, 2025

© 2025 Discount Locksmith of Tucson. All Rights Reserved.

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